Past Campaigns – Guinness – Never Alone & The Right Path

guinness

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…

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Past Campaigns – Maltesers’ ‘Look on the Light Side’

maltesers

In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looked to break down the taboo surrounding disability. Mars launched 3 new ads, which were created by Mars Chocolate and AMV BBDO. They were be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony.  Mars Chocolate UK’s vice-president of marketing Michele Oliver speaking to Marketing Week at the time admitted the company previously “did not fully…

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Past Campaign – Lauren Luke – Don’t cover it up campaign

refuge 1

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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Past Campaigns – Ikea – Dining Room

Ikea - Dining

It’s incredible to think that only 5 years ago JC Penney were boycotted by One Million Moms for featuring a lesbian couple in one of their mother’s day ads, and yet nearly 20 years before that in 1994 Ikea broke convention and featured a gay couple in one of their ads. At the time Fred Danzig, editor of the trade magazine Advertising Age said: “It is one small step for Madison Avenue, but it is one giant leap for the gay community, there has never been anything like this before.”…

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Past Campaigns – Aids – Don’t Die of Ignorance

aids

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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