The Chartered Institute of Public Relations (CIPR) has launched a new Client Advisor Service to guide businesses through the process of hiring public relations support.
The Service connects businesses considering hiring PR staff or agencies with experienced CIPR Client Advisors. The Advisors – all of whom are Chartered PR Professionals – can help businesses identify their needs and provide support by preparing job descriptions or briefs and joining interviews or pitch panels.
The Service coincides with the launch of two new CIPR guides sharing
best practice advice on how to recruit PR staff and select PR agencies.
The guides promote the breadth of public relations’ capabilities and
feature practical advice and case studies.
Recruiting for public relations roles (PDF) offers advice on how to conduct a successful recruitment process when hiring in-house PR staff. It features information on average salaries and what to include in a job description.A guide to selecting PR agencies and independent practitioners (PDF) shares insight on how to prepare a brief and invite pitches from PR consultancies.
The new Service will be launched at MHP Communications in London on 24 January, where CIPR President, Emma Leech Found.Chart.PR, FCIPR, will set out her vision for the Institute in 2019. “
Reputation has never been more important for businesses and yet public relations is sometimes misunderstood and undervalued by UK PLC. The Client Advisor Service, along with these new guides, aims to change that. The Service takes the pain out of hiring PR support and gives businesses peace of mind when recruiting or hiring agencies. Our Client Advisors will work closely with businesses to ensure they get maximum value from their public relations function. This is an exciting and significant step forward for our industry as we continue to assert the strategic value of public relations to the business community.CIPR President, Emma Leech Found.Chart.PR FCIPR