It seems as if everyone, from the US President to national media, has been hammering on the violence and poverty in Chicago in the past year—but they don’t talk about what Chicago organizations are doing to counter that violent trend. Over the last several years, the Boys & Girls Clubs Club of Chicago (BGCC) has been expanding its efforts to provide a safe and inspiring place for the city’s youth. Today the Boys & Girls Clubs of Chicago will tell the world about its efforts by launching “Club for Life,” its first campaign in more than a decade, created pro bono by Chicago-based creative agency Laughlin Constable.
The campaign follows an extensive effort by BGCC to add new locations in at-risk neighborhoods throughout Chicago. “Our Clubs are more than just a place for kids to gather,” said Mimi LeClair, President & CEO of Boys & Girls Clubs of Chicago. “We’ve been expanding and our goal is to double the number of youth we serve in the next three years. The Club for Life idea helps us bring awareness and achieve this goal.”
The Club for Life concept is the idea that the BGCC is life saving, life changing and life long. The four spots demonstrate some of the programs offered by the Boys & Girls Clubs Club of Chicago to build confidence in Chicago’s youth, while teaching them the life skills that enable them to flourish far beyond just their childhood years. Whether it’s learning how to tie a tie, or enforcing healthy habits or planning for the future, there is a program and support in place for every child that walks through the door.
“When creating the ‘Club for Life’ campaign, we saw first hand the positive impact that the Boys & Girls Clubs Club of Chicago is having on Chicago’s youth,” said Mat Lignel, President and CEO of Laughlin Constable. “The program is truly transforming lives, happening at the ground level and targeting a critical population in Chicago.”