This year breast cancer awareness charity CoppaFeel! launch their new campaign Grab Life By The Boobs, in celebration of their tenth year of talking boobs and educating young people across the nation about getting to know their bodies.
Grab Life By The Boobs is a celebration of making the most of life and grabbing on to everything it throws at you – including life’s curveballs. The campaign was inspired by CoppaFeel! co-founder Kris Hallenga, who was diagnosed with incurable breast cancer at the age of 23. Kris was suddenly confronted with a choice: let life happen to her? Or grab on, and change it?
Before her diagnosis, Kris was unaware that breast cancer could affect people in their twenties and knew very little about the disease. It struck her that there was little information out there for young people, educating them about the disease, how they could be looking after themselves and informing them that breast cancer doesn’t just affect women over 50. So Kris decided to change this.
In the ten years since Kris & her twin sister Maren founded the charity, CoppaFeel! have talked boobs with young people across the nation, from schools to uni campuses, festival fields and a whole lot in between. But they’re not looking back to see how far they’ve come, they’re celebrating how they’ve helped change people’s futures. People like Heidi Elleray, who features in the campaign’s TV ad, said “I got involved in the campaign in the hope that it would help people understand that breast cancer can affect everyone, it doesn’t matter your age, gender or race, regular checking can make all the difference and that you can still rock it during treatment and come out stronger than ever!”
CoppaFeel! know that grabbing life by the boobs is more than just an attitude, it’s the best way of getting to know your body and putting the future in your hands. The charity’s research shows that those aware of CoppaFeel! are 58% more likely to check monthly than those not aware, with significantly broader knowledge of the signs and symptoms of breast cancer.
CoppaFeel! hopes the new campaign will help to normalise checking and encourage young people to check regularly, empowering individuals to grab on to life and get to know their bodies. For more information, search: CoppaFeel! Grab Life.