In an effort to help nonprofits develop a holistic and effective approach to advertising, digital marketing agency fishbat shares 4 marketing tips for nonprofit organizations.
When it comes to advertising a nonprofit, companies may find themselves in a bit of a unique situation. While many of the same tips that a for-profit corporation would employ to drum up business still apply to nonprofits, there are also some unique considerations to keep in mind for the most effective advertising.
Listed below are 4 marketing tips that should help a nonprofit continue to see growth in their business.
Build Relationships. Many nonprofits rely on donations to help support their efforts, and it is always a tricky situation when it comes to asking people to part with their hard-earned money. Focusing marketing outreach on an effort to foster relationships in the community is a great way to make it more attractive for people to donate. Establishing an emotional connection for the cause before making the ask could make a significant difference in the effectiveness of a marketing campaign.
Tie Fundraising to Current Events. If the nonprofit is built on traditional fundraising, it is helpful to tie major marketing pushes to relevant current events. This ties back in to the tip above, and all comes down to appealing to emotion and driving attention towards a cause. If there is a new initiative that the nonprofit is focusing on, or even if they are refocusing efforts on their main cause, bringing attention to the current events in the field is an effective way to convince donors to make a situational donation.
Partner with Social Media Influencers. While having a strong and effective social media presence on their own is important for any nonprofit, reaching out to social media influencers with word of the cause is a great way to drive traffic to a nonprofit that they wouldn’t get organically. It can be an incredibly cost-effective way to get a marketing campaign in front of more eyes even when considering any costs paid to these influencers, as some of these major personalities have incredible reach that nonprofits can use to their advantage.
Encourage Staff to Promote the Cause. While an effective marketing campaign is important to attracting new donors to a nonprofit’s cause, oftentimes the best way to get the info out into the open is through word-of-mouth. Chances are that there are a number of employees at the company that are passionate about the cause, and encouraging them to spread the word in their own social media circles is a great way to promote organic growth. Forcing employees to advertise on their own time is obviously a no-go, but fostering a company philosophy of outreach and openness is an excellent opportunity to give a campaign more traction with minimal investment.