Facebook introduce new measures to help with political advertising

Facebook has announced new measures to try and combat foreign interference in elections. Facebook will require political advertisers to confirm their identity and location. Facebook CEO Mark Zuckerberg said Friday in a blog post.

“Today we’re taking two more big steps:

First, from now on, every advertiser who wants to run political or issue ads will need to be verified. To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. We will also label them and advertisers will have to show you who paid for them. We’re starting this in the US and expanding to the rest of the world in the coming months.

For even greater political ads transparency, we have also built a tool that lets anyone see all of the ads a page is running. We’re testing this in Canada now and we’ll launch it globally this summer. We’re also creating a searchable archive of past political ads.

Second, we will also require people who manage large pages to be verified as well. This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way.

In order to require verification for all of these pages and advertisers, we will hire thousands of more people. We’re committed to getting this done in time for the critical months before the 2018 elections.

These steps by themselves won’t stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads. Election interference is a problem that’s bigger than any one platform, and that’s why we support the Honest Ads Act. This will help raise the bar for all political advertising online.”

This comes as Facebook is still reeling from the Cambridge Analytica scandal with questions being asked both about their handling of our data and their role in allowing foreign powers to influence the last election.

Links

https://www.facebook.com/zuck/posts/10104784125525891

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