FIJI® Water, America’s No. 1 premium imported bottled water brand, announced today its commitment to the American Film Institute’s (AFI) Directing Workshop for Women (DWW) with FIJI’s new One Sip Forward Campaign. This initiative aims to raise up to $100,000 for the dynamic program’s mission to educate and mentor female filmmakers and increase the number of women working professionally as directors in film and television.
FIJI Water has continued to have a proud presence at high-profile events annually including major award shows, international film festivals and movie premieres for many years. The One Sip Forward Campaign kicks off at the Golden Globes this Sunday, January 7. As the official water sponsor of the Golden Globes, FIJI Water will hydrate guests both on the red carpet and during the star-studded show. For award show attendees who are photographed sipping FIJI Water through the iconic FIJI Water Straw, FIJI Water will make a donation to the AFI DWW as part of the campaign.
“Only four percent of all directors across the 1,100 top films from 2007 to 2017 were female, a ratio of 22 males to every one female director,” said Clarence Chia, vice president of marketing, FIJI Water. “We all know great talent is out there, and we want to help support female filmmakers. Therefore, we’re teaming up with the AFI to launch the FIJI Water One Sip Forward program to support their Directing Workshop for Women.”
Additionally, during the campaign, FIJI Water will provide a platform for AFI’s Directing Workshop for Women class of 2018 to help them raise funds for their projects through FIJI Water’s social media channels and website, as fundraising is a key component of their 2018 project. More details will be announced soon at www.OneSipForward.com.
The support on the red carpet doesn’t stop there. Fans can get involved in the One Sip Forward movement by posting a photo on social media sipping FIJI Water and using the hashtag #OneSipForward and tagging @FIJIWater.
Traditionally, award show attendees have enjoyed drinking FIJI Water through the iconic FIJI Water Straw on the red carpet. Now, FIJI Water Straws are available for purchase online at the FIJI Water store where 100 percent of FIJI Water Straw sales during awards season will also go to the AFI Directing Workshop for Women.