Franklin Templeton Investments (India), one of the largest fund houses in the country flagged off a new story-telling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.
Women’s Day is the perfect opportunity to impart this key message. ‘Invest for Progress’ tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to invest. He does this in his own style.
JuzerTambawalla, Head – Marketing, Franklin Templeton Investments – India, said: “It’s easy to earn but difficult to save and invest. This video seeks to encourage women to step up and achieve financial independence.”
GeetanjaliSachwani, AVP – Marketing, Franklin Templeton Investments – India, said: “It is not just another celebration but a time for us as a society to reflect on how much have we progressed and what next? In times like now, learning to earn isn’t enough, learning to invest is the need of the hour. Our campaign on #InvestForProgress begins today but does not end anytime soon. This, in fact, is just the beginning.”
The campaign is spearheaded by Mumbai based Digital Agency Mirum India Pvt Ltd, a WPP group company. Naila Patel, ECD, Mirum India, said: “For most Indian women, learning to earn is part of empowerment whereas learning to invest isn’t. We wanted to change perspectives thus, #InvestForProgress.”