Global Dignity, an international non-profit dedicated to promoting dignity-based values amongst young people in schools, youth and community-based groups, refugee camps and beyond, launched a social media campaign in partnership with The King Center today. The Global Dignity campaign commemorates the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., and encourages acts of kindness to honor his enduring legacy. The campaign is part of The King Center’s #MLK50Forward initiative.
Global Dignity’s social media campaign promotes the values of tolerance, understanding, compassion, and love—values espoused by Dr. King and central to Global Dignity’s mission. With these values at their core, individuals can go on to create communities and societies that honor and practice peace, equality, tolerance and justice.
The campaign uses videos from influencers around the world and social media posts to encourage anyone, anywhere, to complete acts of kindness to honor and carry forward Dr. King’s legacy. A dedicated chatbot on Global Dignity’s Facebook page is collecting photos and videos documenting acts of kindness from young people around the world.
John Hope Bryant, a Co-Founder and Board Member of Global Dignity, and the CEO and Founder of Operation HOPE, said:
“Dr. King was assassinated 50 years ago on April 4, 1968 in Memphis, where he was organizing to support the dignity of sanitation workers and deliver his “I’ve Been to the Mountaintop” speech just the day before. Around the world, and here in the United States, there is a renewed movement for compassion, understanding and love—the values that Dr. King lived and died for.”
“This movement,” Hope Bryant continued, “has gotten a boost of new energy from the Marjory Stoneman Douglas High School students who lost 17 teachers and friends on Valentine’s Day. Nine year old Yolanda Renee King echoed
her grandfather’s words in her speech during the March for Our Lives: “I have a dream that enough is enough.” It reminded me that Dr. King’s legacy is as strong as ever, and also that there remains much work to do. These young people are showing us all that, together, we can build societies that value peace, not violence, tolerance and understanding over hatred, extremism and inequality.”
The campaign has participation from across Global Dignity’s global network including the USA, Canada, Pakistan, Uganda, Poland, Bangladesh, and more than 60 countries where Global Dignity is active. The campaign will run through April 9, 2018.