Goya Foods, America’s largest Hispanic-owned food company, will donate over 1.5 million pounds as the first installment of food to Feeding America® and local network member food banks nationwide. The donation is part of the Goya Gives ‘Can Do’ campaign, a yearlong series of consumer product promotions that was launched in June of 2017 and ends June of 2018. The food donation (1.25 million meals) will be distributed to families and individuals throughout the United States who lack access to nutritious, affordable and culturally appropriate meals.
“Each day, we strive to be a company of diversity and authenticity; a community of passionate people making a difference and working with organizations like Feeding America,” said Bob Unanue, President of Goya Foods. “The very essence of who we are is reflected in our unwavering dedication to provide our consumers with quality products, to nurture our communities, and to live the values set forth for us by our founders in everything we do.”
The ‘Can Do’ campaign is one of the many ways that Goya gives back to the community and brings people together to be a part of Goya and Feeding America’s fight to end hunger in the United States. Each donation will be made in the name of Goya’s retail partners throughout the country, who have participated in helping to promote the new initiative and bring awareness to Feeding America’s mission. The ‘Can Do’ campaign is part of Goya Gives, launched in 2011 as a national initiative committed to supporting local communities through social and environmental causes.
“As Feeding America and our network of 200 food banks feed 46 million Americans each year, we are incredibly grateful for partnerships like Goya that provide valuable food while driving awareness of the issue of hunger,” said Karen Hanner, VP Manufacturing Partnerships. “The Goya ‘Can Do’ campaign has been particularly successful this year as it’s engaged the consumer, the retail community and the Goya brand in bringing an incredible 1.5 million pounds (1.25 million meals) of Goya food to families that are struggling to make ends meet in communities most in need.”
The ‘Can Do’ campaign kicked off June 1, 2017 and will end June 30, 2018. Each month throughout the course of the year, Goya has featured a different product that consumers can purchase to participate in the overall donation, including GOYA® Coconut Water, GOYA® Coconut Milk, GOYA® Cream of Coconut, GOYA® Refried Beans, and GOYA® Ready to Eat Red Label Beans. For every GOYA® product purchased during the designated month, Goya will donate additional products to Feeding America.