In order to shift the broken meat and dairy system, Greenpeace have one ambitious goal: the reduction of meat and dairy production and consumption by at least 50% by 2050. If left unchecked, agriculture is projected to produce 52% of global greenhouse gas emissions in the coming decades, 70% of which will come from meat and dairy.
We all want to live in a world with clean water, lush forests, and abundant and nutritious food. We want our children to be able to grow up strong and thrive on a healthy planet. With this in mind, Greenpeace International is launching a new global campaign calling for a major shift in the way we eat and farm, kicking things off with a launch film.
Meet Team Plant! Cute, fun and brave, Team Plant are 3 kids on a mission to fix the global meat crisis and fast. The launch film shows the kids investigate, intervene and challenge the root causes of the problem as well as kick-start a global movement that’ll make a difference. “We came up with the concept for this film as a way to introduce a sense of playful lightness to a complex and serious issue. Working with the cast was a fun process and we hope their infectious energy will spill out to the audience and inspire people to get involved in the campaign.” – Andrew & Ben Carver, Directors, Raindown
Greenpeace state: “Intensive meat production is tearing down our forests, polluting our water, warming the planet and harming our health. Meat production releases as much greenhouse gas emissions as cars, trains, ships and airplanes combined. It pollutes rivers and oceans with loads of animals waste. Intensive livestock farming even contributes to antibiotic resistance, and the amount of meat we eat increases the risk of cardiovascular diseases, type-2 diabetes and some cancers.
We have the power to change our schools, cities, and governments. We can ask for more plant-based food and less meat in our schools, universities and public canteens. We can demand governments support small-scale ecological farmers instead of subsidising industrial meat companies. By choosing less industrial meat and more connection with our food and the people who produce it, we can stop the meat industry from harming the environment and our health.”
“Something is rotten in our food system. Governments continue to support massive meat and dairy operations, leading to more and more meat consumption… Instead, they should be supporting the increasing numbers of farmers shifting towards ecological production of healthy foods, and helping people access healthy plant-based foods. Together, we can loosen the grip of industrial animal agriculture on our food system and build a healthier world for our generation and the next.” said Bunny McDiarmid, Executive Director of Greenpeace International
