HP launches “Proud Portraits” the third spot in their Reinvent Mindsets Campaign

HP has launched the third in its Reinvent Mindsets Campaign, HP uses family photos as a catalyst for acceptance at work, the message to all is that everyone has a right to be who they are, no matter where they are, and that includes proudly displaying photos of their families, no matter what their makeup.

The blog, wriiten by HP Corporate Newsroom states:

When it comes to windows on the soul, eyes can’t compete with photos. After all, what reflects a person’s personal brand more authentically than images, especially those that we select to commit to paper. 

Think about your work space. Whose photos surround you? Family, friends, special moments in your life and career. But what if you felt you couldn’t share your most important people and connections? HP understands that some individuals simply don’t feel safe bringing their whole selves to work. Long a leader in the diversity and inclusion space, the company continues to work to change this experience for all people. In support of that effort, today, HP is launching Proud Portraits, the third spot in the Reinvent Mindsets campaign. 

Even though—perhaps because—HP has been at the forefront of building an inclusive workplace (the company’s earliest LGBTQ employee resource groups started more than 30 years ago) it understands the heartbreaking statistics: that 31% of closeted employees fear losing connections with coworkers, that 23% fear they might not be offered development or advancement opportunities, that nearly one in 10 LGBTQ employees have left a job because the environment was unwelcoming, and that more than one-third of LGBTQ employees had hid their personal lives at work.

But more importantly, HP knows the people behind those statistics. The employee who is participating in a phone-in LGBTQ focus group but is typing her answers because she’s uncomfortable with the possibility that she might be overheard. Or the trans new hire who is nervous about their bathroom options. HP is working hard to create an empathetic, inclusive environment where employees feel so supported that they are empowered to come out to their friends, family, and coworkers. 

At HP, it’s all about creating a workplace that celebrates diversity and welcomes everyone in. In fact, the company is deep into a journey to reinvent the standard for diversity and inclusion with a mission to become THE employer of choice for underserved and underrepresented groups, including LGBTQ people. It’s about creating a welcoming environment for communities like the LGBTQ one—no matter where they are in their own personal journey of expression, the company is building a place where every person is encouraged to bring their whole self to work no matter what their preferred pronoun is. HP is building on the acclaimed Reinvent Mindsets campaign through Proud Portraits with the message that the company is hiring and talent is the only criteria; the new spot joins Let’s get in touch and Dads and Daughters.

Lisa Gunning, director of the spot, says, “I’m incredibly proud to be a part of this inspirational project. The LGBTQ community is made up of truly courageous people and it’s our hope that pieces like this will honor their courage, respect their pride in their families, and instill additional confidence in themselves. People trust the HP brand, it’s a household name. So, when HP demonstrates its commitment to all families, it catalyzes real change.”

The blog also goes on to talk about further commitments the tech company is making to LGBTQ+ causes:

Furthering our commitment to become the employer of choice among the LGBTQ community, HP has become an exclusive matching sponsor for Out in Tech’s Fall Fundraising Campaign, Technically Equal. Out in Tech’s mission is to unite the LGBTQ and tech communities by providing resources, support, and connections to new opportunities. Over the past year and a half, Out in Tech has built more than 40 websites for groups around the world to help support LGBTQ activists and groups. These sites are especially critical to connect individuals in countries where simply being yourself can put you at risk of imprisonment, and even death.

Andrew Lowenthal, Executive Director, Out in Tech, says, “We love how HP works to Reinvent Mindsets by amplifying underrepresented voices in tech, and by joining forces we will leverage the expertise and passion within both of our communities.  A few years ago, five friends who were “out” and “in tech” went to a bar—now we’re nearly 15,000 members and growing.  We look forward to scaling our organization and impact even further in 2018 with HP’s generous support.”

HP will also be a champion sponsor of the Digital Corps event in San Francisco on Saturday, December 2, 2017. During the event, teams will build ten new websites, primarily for organizations that support LGBTQ youth.

Andrew explains, “On behalf of Out in Tech, I am thrilled to welcome HP as our exclusive matching funds sponsor for our Technically Equal campaign.  We look far and wide for companies and organizations that share our values and ideals of bolstering diversity in tech, and your corporate leadership came to us with a clear and unequivocal message: We support LGBTQ techies and we want IN!”

It’s good to see HP continuing the company’s commitment to become the employer of choice among the LGBTQ community. These kind of initatives are great to highlight their commitment to diversity and LGBQT+ causes.






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