Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement.
Index Exchange describe themselves as:”a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange that media companies trust.”
The Cambridge Analytica scandal highlights the importance of transparency in all fields which utilise data online. Index Exchange told us:
“Index Exchange recently debuted our renewed mission statement – “To Democratize Digital Advertising.” This change comes at a time when now, more than ever, journalism is vitally important to our free democracy. Index is committed to operating with full fairness and transparency to help transact advertising dollars with the end goal of supporting this media discussion.
It’s not often that an ad tech company invests heavily in creative capabilities – Index is unique in that we have an in house creative team that works to communicate Index’s values in artistic and clever ways. Our team produced this adorable video to publicly display our new mission through the eyes and ears of employees’ children. Our family-like culture is one of Index’s most unique qualities, and this video captures one of our most important core values.”