Kelley Blue Book was honored with the St. Jude Children’s Hospital Partner Campaign of the Year Award for its 2018 “Turn Your Car into Good Karma” partnership with Charitable Adult Rides & Services (CARS).
Throughout the campaign—July 2018 through September 2018—Kelley Blue Book received 1,067 vehicle donations across 257 nonprofit organizations. Of the total, 406 were St. Jude’s vehicle donations, raising more than $180,000 ahead of Childhood Cancer Awareness Month in September. This included Kelley Blue Book’s pledge of an additional $25,000 to support life-saving research and treatments.
“We are humbled to be recognized by a great cause like St. Jude Children’s Hospital,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book. “A donor’s vehicle contribution helps make a real difference to families who rely on St. Jude’s support in their time of need. We are proud to have raised both awareness and funds for the cause, and we are looking forward to continuing this longstanding partnership.”
Through Charitable Adult Rides & Services (CARS), a full-service non-profit organization, consumers can donate any vehicle on KBB.com. For car owners with an automobile they consider past its prime and interested in contributing to a charitable cause, CARS offers an alternative and charitable means to dispose of their vehicles. Since the donation feature on KBB.com launched in April 2018, nearly 3,000 cars have been donated to more than 600 different nonprofits—raising more than $1 million to various nonprofits chosen by the owner.
Donating a vehicle to a charity offers tax benefits while supporting a good cause. The donation may be a deductible item—as opposed to a tax credit—on car owners filing next year for the current calendar period. There are many benefits to donating, and with free pick-up, it’s especially worthwhile if the car is worth $1,000 or less. From July 2019 – September 2019 Kelley Blue Book will pledge an incremental $100 to St. Jude Children’s Research Hospital for each model, up to 250 vehicles, donated through Childhood Cancer Awareness Month in September1.