Kellogg Launches its First Digital Food Drive on Amazon for World Food Day

Facing new evidence from the Food and Agriculture Organization of the United Nations (UNFAO) that world hunger continues to rise, Kellogg has announced a new campaign that will make it easier for people to fight hunger by donating 10 foods hungry families request most, to Feeding America® food banks across the U.S.

In a world where we produce enough food for everyone, how can more than 820 million people, or one in nine, struggle with hunger?

The answer, according to Matt Knott, Feeding America President, lies in our ability to get the right foods in the hands of the people who need it most.

“We don’t always receive enough of the critical food items people need to put well-balanced meals on the table for themselves and their families,” said Knott. “Protein, grains and produce are among the items most needed, but not always what is donated. Feeding America and our network of member food banks work tirelessly to help people access the nutritious food they need to thrive and through our partnership with Kellogg – and their new campaign on Amazon – we can provide more nutrient-rich food to children and families in need.”

Beginning on World Food Day, October 16, and running through Giving Tuesday, on November 27, people can easily “click, ship and donate” these non-perishable grocery items to a Feeding America location using a special Kelloggs.com/FightingHunger donation page.

“Kellogg is a company with a heart and soul, and we are committed to making sure people have the foods they need to flourish and thrive,” said Kris Bahner, Kellogg Company Senior Vice President, Global Corporate Affairs. “We’re excited to leverage e-commerce to create this opportunity for people to easily join us in providing not only more food, but the most needed foods. Together we can make a significant difference in the lives of children and families.”

Throughout Kellogg’s campaign, from October 16 through November 27, people can donate any of the following most-needed items to a participating Feeding America food bank location:

  • Canned proteins (tuna, chicken, beef, turkey)
  • Canned or boxed meals (soups, stews, ravioli, mac & cheese)
  • Canned vegetables & fruit
  • Cereal (hot & cold)
  • Dried beans
  • Peanut butter and nut butters
  • Dry or canned pasta
  • Pasta sauce
  • Rice
  • Shelf stable milk

This creative program addresses the important challenges food banks face — getting food to people in need and making sure pantries receive the right foods to make the greatest impact. To further demonstrate the company’s ongoing commitment to hunger relief, Kellogg has set a goal to donate 1.5 million servings of food, to food banks around the world through employee-led meal-packing events and numerous food drives.

Each year, the Food and Agriculture Organization of the United Nations recognizes World Food Day and focuses on efforts to support food security and rural development. During World Food Day 2017, Kellogg donated more than 1.1 million servings of food, and 539 employees volunteered 1,388 hours at events supporting 38 food banks in 22 countries. This work supports the company’s Breakfasts for Better Days™ global signature cause platform, addressing food security and creating three billion Better Days by the end of 2025. Overall in 2017, Kellogg donated 570 million servings of food and created more than 637 million Better Days.

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