Meatless Monday, the global initiative from The Monday Campaigns, and Grubhub, the nation’s leading takeout marketplace, today announced the results of Grubhub’s analysis of vegetarian and meatless alternative orders. The findings show that Americans are increasingly ordering meatless dishes, and that the popularity of vegan, vegetarian and meat substitutes has grown significantly in recent years.
As the popularity of plant-based proteins grow, according to the data, one possible correlation is the growth of the Meatless Monday movement, which encourages consumers to cut down on meat for health and environmental reasons the first day of the week.
“With so many vegetarian dishes gaining popularity, it is easy to see that choosing meat-free meals is not just a trend,” said Barbara Martin Coppola, CMO of Grubhub. “Grubhub provides an easy way for people to make the food choices that make them feel healthiest and happiest, at their convenience. For many, this includes ordering plant-based food!”
“It’s exciting to see more people choosing meatless options on Mondays,” says Dana Smith, campaign director of Meatless Monday. “By starting the week on a healthy note, we are forging a path that’s good for our well-being.”