In episode 4, Philip Thomas asks whether brands should “do good” in the world or stick to selling products and services.
Should brands leave making the world a better place to politicians, NGOs and the UN?
Philip takes a moment to explore whether brands should “do good” with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G’s Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.
