Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest.
Up to seven out of 10 people who suffer a cardiac arrest could survive if they are treated with a defibrillator within the first five minutes, but more than half of Britons (53%) have no idea where their nearest life saving equipment is.
With 80 per cent of cardiac arrests happening in the home, it’s likely to be a loved one who needs help. That’s why this campaign has created the four simple steps of C.A.R.E. and are encouraging everyone to learn them in advance, so you are prepared for an emergency. They also created a new website to highlight this.
Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event of cardiac arrest.
C – Closest defibrillator
Find your closest defibrillator in advance
A – Arrest?
Be ready to spot the signs of a cardiac arrest.
R – Resuscitate
Know how to resuscitate using CPR
E- Early defibrillation
Early defibrillation gives the best chance of survival
Sarah Shaw, St John Ambulance PR manager comments: “Thousands of families feel the impact of cardiac arrest each year. If more people knew what to do, they would be ready to act and more lives could be saved. The ‘C.A.R.E. for a Heart’ campaign aims to get the nation prepared to act if faced with sudden cardiac arrest through four animated videos featuring different characters that make complex first aid easy to understand.”
Matt Waller Recipe Creative Director said: “The C.A.R.E for a Heart campaign is designed to give us the information we all need to help us care for a loved one’s heart in a simple and memorable way.”
