Everyone has that friend whose habits are NSFW…Not Safe for Wheels. In 58% of teen vehicle crashes, teen drivers were seen engaging in potentially distracting behavior leading up to the crash. This can include texting and cell phone usage, eating while driving, peer passengers, and more. On foot, studies show that 1 in 5 high school students cross the street while distracted – most while texting or wearing headphones.
Getting reminders and tips from friends is one of the most effective ways to keep young people safe in vehicles and on roads, and that’s why DoSomething.org, the largest organization exclusively for young people and social change, and Chevrolet, one of the world’s largest vehicle brands, have launched the NSFW (Not Safe for Wheels) campaign to educate young people and their friends on the importance of road safety behavior.
By taking a quick online quiz, thousands of young people can answer three easy questions about a friend’s road safety habits, then receive a customized guide to share with them, which could help save that friend’s life. Yep, it’s that easy.
“Traffic deaths among young people are down almost 70% since the 70s, and this generation has the chance to make theirs the safest ever on the road,” says Carrie Bloxson, Chief Marketing Officer of DoSomething.org. “We’re skipping scare tactics and instead giving young people an easy, engaging way to keep friends safe on the road. It’s wonderful to partner again with Chevrolet on another impactful campaign.”
Actor Kevin Quinn, who starred as Xander in the Disney Channel original series Bunk’d and is set to release his debut EP in early 2020, shows off his singing and guitar prowess in the campaign’s new PSA video, debuting a NSFW (Not Safe for Wheels) sing-along with catchy jingles about road safety. “Any time I can use my platform and my music to make a difference, I’m totally there,” Kevin says. “My friends and I have personally been affected by dangerous behaviors on the road, so this campaign and this cause are especially important and personal to me.”
The NSFW campaign marks the sixth time DoSomething has partnered with the automaker on a road safety campaign. To date, young people across the country have shared over 100,000 flyers, guides and cards with friends and peers to help keep them safe on the road.
“We are pleased to launch our sixth campaign with DoSomething.org to help young people keep their friends and family safe on the road,” said Tricia Morrow, Chevrolet safety engineer. “From addressing texting and driving, to jaywalking, to road safety while biking, the NSFW (Not Safe for Wheels) campaign is creating a safer generation of drivers, passengers, pedestrians, and cyclists.”
Young people can sign up for the NSFW campaign at DoSomething.org/NSFW or by texting NSFW to 38383, where they can take the 3-question quiz to help keep friends safe in vehicles and on the road. Those who participate in the campaign by November 15th, 2019 will be entered for the chance to win one of two $2,500 scholarships. DoSomething will also be inviting 15 campaign participants to the first-ever Road Safety Hackathon event in Detroit, to hear ideas on how young people would use innovation and technology to make vehicles and roads safer for their generation.
