The NSPCC believes that every young person deserves a childhood free from abuse and neglect and that Childline should be there for them whenever they need support and advice.
However, at present the service only has the resources to help three in every four children and teenagers who contact them by telephone or online, something the children’s charity is determined to change.
The ‘Light up Christmas for Children’ campaign will officially launch on November 7th – the same day that the Oxford Street Christmas Lights are being switched on. For the second year running the NSPCC has been chosen as the charity partner for the Oxford Street Lights.
This event will be followed by a series of ‘Light up Christmas for Children’ regional switch-ons in Belfast, Birmingham, Cambridge, Cardiff, Cheshire Oaks, Edinburgh, Liverpool, Newcastle, South Ayrshire, St Helens and Sunderland.
Many of these locations will also be visited by Sky Cinema’s Movie Bus, giving families the chance to come together and watch one of their favourite festive films.
The Sky Cinema Movie Bus will also embark on a tour of the country, stopping in at local primary schools to help the NSPCC deliver a short refresher of their ‘Speak out, Stay safe’ workshops before bringing a little magic to pupils through festive film screenings.
In addition the NSPCC will have on air messaging around key movies this Christmas.
Trinity Mirror Group, UK’s biggest newspaper publisher, will support ‘Light up Christmas for Children’ by carrying editorial content in both their national and regional titles throughout the eight-week campaign encouraging readers to make a donation to Childline.
Peter Wanless, CEO of the NSPCC said: “The NSPCC are really excited to be working with Sky Cinema and Trinity Mirror Group and are confident that together we can make ‘Light up Christmas for Children’ one of the biggest and best festive campaigns the charity has ever been involved in.
“Christmas should be the most special time of the year for all children, a time when they feel safe and loved. But for many the reality is sadly different. This campaign will hopefully provide a significant boost to our efforts to make Childline accessible to each and every young person that reaches out for help throughout the festive period and the rest of the year.”
Ian Lewis, Director of Sky Cinema, said: “Sky Cinema is proud to partner with the NSPCC and help support their ‘Light up Christmas for Children’ campaign.
“Christmas is a time when people come together to enjoy film, and through initiatives like the Sky Cinema Movie Bus NSPCC School Tour and on-air messaging, we want to make sure as many children as possible are aware of the help and support available to them from Childline and the NSPCC, not just at Christmas but throughout the year.”