Nurse Mates, launches the third annual #GiveHeartsForKids Campaign in support of Childhood Cancer Awareness Month. This monthlong initiative will run throughout September, with proceeds directly benefitting St. Jude Children’s Research Hospital®, and its mission to find cures and save children battling cancer and other life-threatening diseases.
This year marks the first #GiveHeartsForKids campaign in which Nurse Mates is officially partnering with St. Jude. The affiliation with St. Jude is a stepping-stone for the campaign, and solidifies the initiative’s stance as a major, ongoing movement. The 2018 campaign is anchored around the launch of the Nurse Mates Limited-Edition Sparkle Sneaker collection sold exclusively on NurseMates.com.
“The #GiveHeartsForKids campaign is such a meaningful initiative and we couldn’t be happier with the support we have received from the community thus far. With the addition of the limited-edition collection we will undoubtedly be able to make an even more significant contribution to St. Jude this year. Launching our first official partnership with St. Jude is such an exciting step for us, and watching this campaign grow and evolve each year has been truly fulfilling. We look forward to keeping the momentum going for years to come. The possibilities are endless!” said David Issler, President and Creative Director of Nurse Mates.
Consumers who purchase these stand-out shoes will also receive campaign branded items to commemorate their support, including: a custom shoe box, St. Jude hang tag, satin dust bag, and a Give Hearts For Kids lapel pin. In addition to the resulting proceeds from the sales of the limited-edition shoe collection, Nurse Mates will launch the #GiveHeartsForKids social initiative on September 1. The brand will elicit the community to post heart photos to Instagram with the hashtag #GiveHeartsForKids in an effort to raise awareness for Childhood Cancer Awareness Month. Nurse Mates will donate $1 to St. Jude for every post published with the campaign hashtag during the month of September.
“The generosity of Nurse Mates and its customers through campaigns like Give Hearts For Kids helps ensure St. Jude Children’s Research Hospital can continue its lifesaving work of finding cures and saving children,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization of St. Jude Children’s Research Hospital. “Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. But there’s more work to be done and we won’t stop until no child dies from cancer.”
The limited-edition collection includes three unique styles and will be available on NurseMates.com beginning August 13. Each footwear style will retail for $129.00 per pair, and Nurse Mates will donate 100 percent of the net proceeds to St. Jude Children’s Research Hospital, with no less than $100.00 per pair directly benefitting St. Jude. Nurse Mates will also donate $10.00 for all other footwear styles sold on NurseMates.com during the month of September creating an opportunity for the community to give back in several ways.