Time-consuming red tape. Frustrating bureaucracy. That’s the unfortunate new way of modern medicine and it’s causing increased stress for both patients and their physicians.
Instead of being focused on patient care, physicians find themselves dealing more with issues like convoluted prior authorization processes, confusing drug formularies that lack transparency, and expensive maintenance of certification programs.
It’s a growing problem, and for an organization like the Pennsylvania Medical Society (PAMED) that’s been around since 1848, it’s a modern-day dilemma that the Society is addressing with and on behalf of physicians across the commonwealth.
The answer? With the help of students from the Pennsylvania College of Art and Design (PCAD), PAMED is reminding Pennsylvania’s doctors about “the art of medicine” and how membership in the Society can make the increasingly daunting task of being a 21st-century physician easier and allow doctors to focus more on that which matters — their patients.
That’s the goal of a new campaign being rolled out in Pennsylvania markets in 2018.
“We live in a time when physicians are forced to spend more time on paperwork than on patients,” said PAMED President Theodore Christopher, MD. “They also struggle to keep up with important medical trends or gather information needed to do their jobs. Our goal is to change that.”
To bring the “art of medicine” message to life, PAMED enlisted the help of Harrisburg marketing firm Pavone. The campaign’s central elements include billboards, direct mail, posters, and digital ads, featuring artwork created by design students at PCAD.
The outreach also includes upgrades to internal communications via videos, a welcome kit, and other efforts aimed at new and existing members. Other efforts, like direct mail, will be directed to physicians statewide.