The gaming for good organisation Playmob has collaborated with the team behind Dumb Ways to Die to create Dumb Ways to Kill Oceans a playable ad designed to raise awareness of some of the biggest challenges faced by our oceans, educate audiences about the devastating effects we are having on them and highlight small daily actions we can all take to improve the health of our planet’s blue lungs.
Also available to play at www.gamingfortheoceans.org where audiences can dive deeper into critical issues like Plastic Pollution and Coral Reef Degradation, Dumb Ways to Kill Oceans is being launched on World Oceans Day with the support of partners from across mobile gaming, media and non-governmental organisations including Zynga, Clear Channel, National Geographic, Ocean Unite, Mission Blue and Project Everyone.
Jude Ower, CEO of Playmob said, “This is our next step towards understanding what people know about global issues like those highlighted in the game and the lengths they are prepared to go to play their part in a solution. Our long-term plan is to validate and establish positive behaviour change and outcomes through the medium of gaming and we are encouraged by our supporting partners and collaborators who have come together in the spirit of Global Goal 17 with a focus on Goal 14 “Life Below Water”. At Playmob we believe that through storytelling, interaction, and scale, games are perfectly placed to be a powerful force for good and are excited about all the global challenges we can tackle next”.