PRCA challenges industry with #POWERofETHICS campaign throughout September

The Public Relations and Communications Association (PRCA) has challenged the public relations and communications industry to put ethics at the heart of everything it does as it begins the #POWERofETHICS campaign.

Launched by the International Communications Consultancy Organisation (ICCO) to mark the beginning of Ethics Month this September, #POWERofETHICS will showcase methods through which PR associations and agencies around the world can educate and celebrate ethical practices both within their workplace and throughout the industry.

To mark the start of ethics month, and further promote #POWERofETHICS, the PRCA will be launching content including blogposts and highlighting how PR and communications organisations can best apply ethical principles and codes of conduct, how they can live by them, and how they can embed them into agency culture.

Francis Ingham MPRCA, Director General, PRCA, will be taking part in a @PRTalkUK twitter discussion on ethics in PR tonight (3rd September) at 20:30. Just use the hashtag #prtalk to take part in the discussion.

Matt Cartmell MPRCA, Deputy Director General, PRCA, will be speaking as part of the Holmes Report Ethics Roundtable with H+K Strategies in Singapore on 12th September.

The PRCA’s National Conference on 21st September, entitled ‘Embracing Change’ will look at the ethical issues that the communications world is dealing with, and whether there is a role for us to reconsider the social value and purpose of PR in light of these changes. The PRCA’s PR and Communications Council, the think tank of the industry, set the agenda for 2018 with a single priority for thought leadership: the social value and purpose of PR.

Council Chairman Jon Chandler CMPRCA, CEO, Quiller Communications, and Vice-chairman Amanda Coleman FPRCA, Head of Corporate Communication, Greater Manchester Police, will curate the recommendations from four Council work streams, aimed at driving forward industry thought around repositioning PR as a concept; the social impact of PR; establishing and cementing the corporate advisory role with business leaders; and PR’s position within the marketing mix. Click here to find out more.

PRCA Training is also offering 15% off all upcoming ‘Ethics in PR and Communications’ courses this month. To receive the discount, email training@prca.org.uk by Sunday, 30th September, 2018.

Speaking on the campaign launch, Francis Ingham MPRCA, Director General, PRCA, and Chief Executive, ICCO, said:

“The importance of high ethical standards within the PR industry cannot be emphasised enough. Having recently stood with our global sister organisations to defend the free press, and having supported the Global Alliance’s Global Principles of Ethical Practice in PR and Communication in their work to complement the ground-breaking ICCO Helsinki Principles, there has never been a better time to launch the #POWERofETHICS campaign.

“But while much progress has been made over the past year, too many practitioners around the world remain unregulated, outside of their national professional associations. The PRCA in the UK, MENA, and now South East Asia will be taking the lead in making the case for ethical practitioner during a month-long campaign.

“With that in mind, we challenge all PR organisations and practitioners to champion the #POWERofETHICS this September, urging both themselves and their fellow PR professionals to walk the talk when it comes to ethics in PR.”

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