The PRCA’s second annual Digital Awards, in association with delineate, saw winners take away awards in 12 categories, at an event which celebrated the very best of digital and social media PR and communications.
The black tie event brought together 150 practitioners at the St. Pancras Renaissance London Hotel on the evening of 5th April, hosted by Kate Russell, the BBC Technology Reporter.
Battenhall won Digital Agency of the Year, sponsored by delineate; and Smart Energy GB won In-house Digital Team of the Year, sponsored by Ketchum. The Best Use of Reporting and Measurement in a Campaign award, sponsored by delineate, also went to Smart Energy GB.
The Outstanding Contribution award went to Danny Whatmough CMPRCA, Managing Director, Integrated Media, Weber Shandwick, who the judges praised as having “worked tirelessly to educate and develop insights around digital PR, and the future of the PR agency”. They added: “He is a well-loved industry figure whose positivity is infectious.”
The Best Digital Journalist / Blogger award, sponsored by 72Point, went to Brittany Golob, Editor, Communicate. The judges said: “Running Europe’s biggest weekly twitter discussion on digital comms, her knowledge is very well respected and she is regularly invited to share this at events across the country.”
The Best Use of Video in a Campaign award went to an Ethical campaign with Shelter for Homeless Families Camcorder Diaries.
The Best Use of Social Influencers in a Campaign award went to Alfred for #EtsyforYou.
The Best Use of Paid Media award went to Capella for The million dollar Kickstarter: Supercharging the Launch of eto campaign.
Best Use of a Specific Platform in a Campaign went to Boehringer Ingelheim and Cohn & Wolfe for Tabatha: The Think.Act.Breathe Chatbot.
Best Digital Marketing Campaign went to GBG and Hotwire for the How Unique is Your Name? campaign.
Best Use of Content Marketing in a Campaign went to Pegasus for #smalltalksaveslives: Sarah’s Story. Pegasus also won the Best Social Media Campaign award, sponsored by 72Point, for the same campaign.
Francis Ingham MPRCA, Director General, PRCA, said: “I’d like to congratulate all of the winners of the Digital Awards 2018. Digital is hugely important to our industry – it has been the fuel that has enabled PR and communications growth.”