The Public Relations and Communications Association (PRCA) is pleased to welcome Rax Lakhani CMPRCA, Freelance Social Media and PR Consultant, as the new Co-Chairman of the PRCA Diversity Network. Rax will join existing Co-Chairman, Pema Seely CMPRCA, Associate Director, markettiers.
The PRCA Diversity Network works to open up access to the PR and communications industry and make it more representative of the nation. By combining panel discussions, individual speakers, networking events, and more, the network provides a formal mechanism for individuals to share best practice and insight to help mitigate the issue of lack of diversity.
Rax Lakhani CMPRCA, PRCA Diversity Group, Co-Chairman, said: “I’m genuinely excited to have been appointed as co-chair of the PRCA’s Diversity Network, as it is an important topic that I have been championing throughout my career within the PR industry. Working alongside Pema Seely, I’m keen to build upon the PRCA’s continuing mission to promote diversity across our wide network of members.
“As an industry, we’ve made some progress in breaking down historic barriers to inclusivity but there is a lot more work for us to do to get to where we need to be.
“Pema has worked tirelessly to raise awareness around best-practice diversity guidelines that directly address the current representational imbalances that are present in PR. Being able to channel her limitless energy, drive and motivation makes the challenge ahead a lot more exciting for me in my new role as co-chair of the Diversity Network.”
Pema Seely CMPRCA, PRCA Diversity Group, Co-Chairman, said: “We’re always looking for ways to be better and drive the industry forward when it comes to diversity and inclusion which is why it made sense to invite Rax to join the Diversity Network. He is passionate and committed to the cause of bringing real change to the makeup of the industry. I’m really excited to be working with him to build on the last few years of momentum and to see where we go next!”
Francis Ingham MPRCA, Director General, PRCA, said: “With the PR and Communications Census 2019 about to launch, one thing is for certain – we will not see a diverse enough workforce. The PRCA Diversity Network is the first port of call for our members to gain thought leadership on the subject and between Rax and Pema, I am sure things will not only continue, but also strengthen.”