QVC hopes to help make cancer a part of the past with their annual shoe shopping bash. Leading multiplatform retailer QVC is set to join forces with the Fashion Footwear Association of New York (FFANY) to help conquer cancer with its annual QVC Presents “FFANY Shoes on Sale” broadcast event, scheduled to air Thursday, October 12 from 6 to 9 PM (ET). As part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, QVC Presents “FFANY Shoes on Sale” has generated more than $53 million, benefitting various breast cancer research and education institutions.
“Each October, the entire QVC community looks forward to uniting with the Fashion Footwear Association of New York as we continue our crusade against breast cancer,” said Mike George, President and CEO of QVC. “This event is truly a shining moment for us as we leverage the power of relationships to address an issue of paramount concern not only to our customers, but to our team members and surrounding communities as well. I am incredibly proud of the impact we have made in the field of breast cancer research and education, and I look forward to building upon that momentum and bringing us one step closer to eradicating this deadly disease once and for all.”
During the event, shoe aficionados will be offered a chic selection of approximately 140 donated shoe styles from more than 80 brands, including 12 newcomers like Imagine by Vince Camuto, Marc Fisher LTD, Eric Javits and 1.State, among others. All shoes will be offered at HALF the manufacturer’s suggested retail price with a minimum of 80 percent of the purchase price benefitting various breast cancer research and education institutions, including:
- Penn Medicine’s Abramson Cancer Center
- Breast Cancer Research Foundation
- Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute
- The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute
- Michigan Medicine Comprehensive Cancer Center’s Breast Oncology Program
- UPMC Hillman Cancer Center
- University of Arkansas for Medical Sciences Winthrop P. Rockefeller Cancer Institute
- Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis
- The Margie and Robert E. Petersen Breast Cancer Research Program at the John Wayne Cancer Institute at Providence Saint John’s Health Center.
The success of this event is contingent upon the generous donations of so many brands. This year, four footwear companies have been designated as Special Pink Benefactors for contributing more than $500,000 in shoe donations each. Nine West Holdings, Inc., which boasts such brands as Anne Klein, Bandolino and Nine West; Caleres, offering items from Bzees, Carlos by Carlos Santana, Dr. Scholl’s Footwear, Fergie Footwear, Franco Sarto, Lifestride, Naturalizer, Rykä, Sam Edelman and Via Spiga; Camuto Group, whose donation includes styles from 1. State, ED Ellen DeGeneres, Imagine by Vince Camuto, Jessica Simpson, Lucky Brand and Vince Camuto; and Marc Fisher Footwear, with styles from Guess, Indigo Rd., Kendall and Kylie, Marc Fisher, Marc Fisher LTD, Tommy Hilfiger and Tretorn.
This year, QVC and the Special Pink Benefactors are encouraging shoppers to share photos explaining why and for whom they are shopping. Select photos will be featured on air during the QVC Presents “FFANY Shoes on Sale” broadcast. QVC is also collaborating with influencers who will post “shoefies” of their favorite styles from this year’s event using #shoes4acure and encourage their followers to do the same.