Re-born to be alive is a nonprofit organization who for the promotes organ donation and transplantation. Their campaigns are designed to spark discussion about the topic and bring it closer to the public. The ultimate goal of tehse camnpaigns is to encourages people to register as an organ donor.
I can’t wait for the Season Finale
I can’t wait for the Season Finale is their latest campaigns and utlises the phenomenon of Game of Thrones, the hit HBO show. Game of Thrones is the most popular show in the world and has fans all over the world. Millions of fans all over the world have one big question: how will this end? Yes. True fans can hardly wait to find out who will rule the seven kingdoms.
Yet, there’s one great comfort for all of them: eventually they will get the answer when everything falls in place in the grand finale.
Well. Almost all of them…
The campaign tells the story of one fan who may not get to see the end of his favourite show. Wim is a big fan, but he has serious lung problems and is waiting to receive new lungs, and has been for a very long time. If he doesn’t get an organ donation on time he might not live to see the series finale.
The advert and campaign which has been published on the back cover of the Belgian Newspaper De Standaard and online is designed to try and get more organ donors, the mesage being the more people donate the more chance Wim has.