On June 21st, Rodan + Fields used their DO GOOD movement to try to raise $1 million through a 24-hour “selfies-for-good” viral event to raise funds to empower youth. On this day, Rodan + Fields donated $1 for each makeup-free selfie shared with #RFGoNaked to their non-profit, Prescription for Change Foundation, to fund educational and leadership programs for students around the world.
In its fifth year, #RFGoNaked Day is an event that encourages self esteem and confidence while supporting an important cause. It leverages the power of its Independent Consultant community and brand ambassadors’ word-of-mouth to bring awareness to an important cause – youth.
“Each year on #RFGoNaked Day, our Consultant community, employees and brand ambassadors amaze me by coming together to make a significant impact. Our $1M goal is not just a number – it is about changing the lives of young people. It is about supporting youth and having an influence on these students becoming leaders in their communities,” said Amnon Rodan, Chairman of Rodan + Fields and Prescription for Change® Foundation.
Last year #RFGoNaked Day generated more than 500,000 makeup-free selfies and raised $561,000 for youth. Thanks to the community’s support, #RFGoNaked Day has provided funding to build a school in Malawi, launch three service-learning programs for youth in Chicago, Boston and New York, and provided nearly 150,000 student program days. This June, Rodan + Fields calls upon women and men to believe in their selfie by snapping and sharing their bare face along with the tag #RFGoNaked to make a significant impact. To learn more about #RFGoNaked Day or Rodan + Fields, visit RodanandFields.com.