Saks Fifth Avenue, Lord & Taylor, and Saks OFF 5TH have announced the launch of a new campaign – “The Future Is Stigma Free” – and a corresponding exclusive t-shirt created in partnership with Wear Your Label. This initiative marks the next step towards the commitment made in 2017 to distribute $6 million CAD to support mental health services by 2020 through the HBC Foundation’s in the U.S. and Canada.
100% of sales from the limited edition tee in the U.S. will benefit Bring Change to Mind (BC2M), a non-profit focused on ending the stigma and discrimination surrounding mental illness. Specifically, the money raised through this campaign will support BC2M’s high school student program, which provides a safe space for educated conversations around mental health, and encourages others to share their voice. More than 180 clubs and schools including thousands of students from across the country are enrolled in the program.
In addition, for each social media post (Instagram, Twitter) that uses #TheFutureIsStigmaFree, the U.S. HBC Foundation will donate $5 to Bring Change to Mind*.
(*Up to $100,000)