For “Adopt a Cat Month” in June, Seattle Goodwill and Seattle Humane have partnered for the first time to produce Purrfect Pairs, a Facebook Live event (a-la QVC), during which adoptable cats will “model” pieces from Seattle Goodwill’s online jewelry collection available for auction via eBay. The campaign will aim to increase awareness of Seattle Goodwill’s online sales, particularly jewelry, and help adoptable cats find forever homes.
The livestream will run from 11:00 AM to 12:30 PM PST on Tuesday, June 19th. People who tune in can bid on the jewelry on eBay and/or adopt a cat. Plus, Seattle Humane will wave all adoption fees on adult cats the day of the broadcast. Here’s a link to the Facebook Live event: https://www.facebook.com/events/387134338437775/.
This campaign was conceptualised and executed by creative agency copacino+fujikado
About Seattle Goodwill:
- While many people don’t even realize Seattle Goodwill sells items online, online sales have become a growing part of the business, with jewelry sales making up a significant portion of that division.
- Seattle Goodwill’s jewelry operation is extensive. Every jewelry item received through donations goes through a quality assurance process to ensure authentication, as well as verify the quality and type of metal and gemstones. Beyond jewelry, shoppers also can find antiques, toys, electronics, books, DVDs, musical instruments, cameras, and more for sale online through Seattle Goodwill.
- Every donation and purchase through Seattle Goodwill helps create free job-training classes and workshops, which help put those in need in the community on a path to self-sufficiency and success.
About Seattle Humane:
- Seattle Humane is an open-door shelter with no time limits. They accept every animal in need of help — regardless of age, breed, or physical condition and provide them with the care they deserve for as long as it takes us to find them a loving home.
- June is “Adopt a Cat Month” and a month that also marks the height of “kitten season,” when millions of kittens are born and often end up in animal shelters.