Brooke Bond Tea has launched an online film campaign for World Peace Day. The Campaign, created by LOLA MullenLowe Madrid, supports Unilever´s working partnership with Peace One Day. The ad looks to and reinforce their brand mission that common ground is just a cup away. Brooke Bond is a brand owned by Unilever.
For World Peace Day, Brooke Bond, wanted to inspire people to come together for a conversation over a cuppa, and to highlight this age old was of putting aside your differences and cocentrate on your similarities.
“For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before; A practice that we need more than ever in today’s increasingly divided society,” said Ben Curtis, Global Brand Director, Brooke Bond.
The message is a simple one, people often put themselves and others into groups based on their belief systems. Until they find that they have a lot more in common than not.
Tomás Ostiglia, Global Creative Director at LOLA MullenLowe, says: “Working with the team at Brooke Bond is inspiring. We don´t want to seem naive about solving the world’s problems, but it’s a good start when brands bring these issues to the forefront and get us thinking.”
LOLA MullenLowe describe the campaign thinking on their website: “It’s time for the world to sit down and have a conversation. With our new online campaign for Brooke Bond Tea, we believe that we can encourage people to do just that.
Here, we aim to support Unilever’s working partnership with Peace One Day, encouraging people to come together over a nice cup of tea. People around the world have been doing this for hundreds of years, so why can’t it make a difference now?
In this thought-provoking TV spot, we show how easy it is in this modern world for people to divide themselves based on their system of beliefs. We also show just how easy it can be to break these divisions. What better way to find out how much we have in common than with a chat over a tea?
Get the kettle on, and let’s break down these barriers one cup at a time.
#PeaceOneDay”
Links
http://lola-mullenlowe.com/work/Food/Brooke-bond-teacup.html
