Starbucks stores across Britain are celebrating the work of 210 local charities, all nominated by customers and partners (employees) to join the Cheer for Good initiative. This Christmas, £150,000 will be granted to these local causes that sit at the heart of the communities that Starbucks serves, with Cheer for Good inviting supporters to ‘cheer’ on social media for top grants of £2,000.
To launch Cheer for Good Starbucks stores around Britain welcomed the charities taking part from their local area on 29 November, alongside Starbucks teams and customers, to raise awareness and funds for their causes.
On the same day, Starbucks stores in the UK served hot drinks in a new red cup. The new red cup design, available for a limited time, features a white heart framed by two hands coming together, celebrating the good in each other and across communities.
Starbucks UK is continuing its partnership with online platform Neighbourly.com, to launch the festive giving initiative. Supporters can get behind their local charities and ‘cheer’ on Twitter using the hashtag #CheerforGood with the charity’s Twitter handle, from 29 November until midnight on 20 December 2017. The leading 30 charities whose supporters ‘cheer’ the loudest, will receive a top grant of £2,000, with all charities receiving £500 for taking part.
Commenting on the launch Simon Redfern, vice president communications at Starbucks Europe, Middle East and Africa, said: “This Christmas we want to help raise the profile of some of the small charities who do vital work in their local neighbourhoods. The charities taking part in Cheer for Good this Christmas are close to our hearts and the whole company is about to get its cheer on and raise some serious noise for these great causes.”
Nick Davies, Founder of Neighbourly said: “It’s fantastic to partner with Starbucks for Cheer for Good, and help them connect with great causes delivering critical services to local communities across the country. We’re proud to be a part of such a meaningful campaign that gives charities the chance to raise awareness and funds at a crucial time of year.”