Stop Funding Hate has launched its own Christmas Campaign featuring the star of last years John Lewis ad. The campaign highlights the fact that companies such as John Lewis and Sainsbury’s are still advertising in divisive media such as the Daily Mail.
Buster the Boxer, the star of John Lewis’s 2016 Christmas advert, has spoken out in a heartfelt video, pleading with John Lewis and other stores to stop funding hate.
The Boxer dog was over the moon when he got the job with John Lewis last year but watching the 2017 Christmas ad left him feeling sad.
Today he has written to Stop Funding Hate supporters explaining that he was “horrified” to find out that John Lewis was funding the divisive campaigns of the Daily Mail and Daily Express. So now Buster is backing the campaign to persuade John Lewis, and other retailers, to spread love this Christmas by pulling their ads from these newspapers.
Richard Wilson, Co-Founder and Director of Stop Funding Hate, said: “When Buster got in touch we were amazed. We know that it can’t have been an easy decision. But like many John Lewis customers and staff, Buster was so disappointed that they were advertising in the Mail and Express. He’d seen that even the United Nations had warned about their divisive content, and felt this just didn’t fit with the Partnership’s values. But when we told him we could help spread his message, he got some of his Boxer spirit back. We’re asking everyone who loves Buster to share his video”.