Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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