WaterAid and GOOD Agency have won the best global fundraising and advocacy campaign at the 2018 Campaigns for Good Awards for their outstanding, innovative Untapped appeal. The campaign, launched last November, raised a staggering £4.2 million that was matched by the UK Government to take the total above £8 million. Untapped told the story of one Sierra Leonean community’s journey to clean water, decent toilets and good hygiene. Pioneering interactive technology connected the people of Tombohuaun with the UK public. Supporters were able to experience everyday life in Tombohuaun through…
Read MoreWaterAid’s Untapped wins major global fundraising award
