Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…
Read More