72andSunny and VML become the first 3% Certified Agencies

72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry and helps to inform the criteria and standards for where agencies should be to achieve certified status. VML and 72andSunny have met 3%’s proprietary FORE standards around: Female leadership; Opportunity for advancement;…

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