The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign

YMCA of the USA (Y-USA) will launch the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…

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Curfew & Uppercut Spotlight Lifesaving Work Of Doctors Without Borders

Brooklyn-based production company Curfew directing duo Mark & Spencer teamed with creative post-production shop Uppercut editor Paul La Calandra to unveil “Across the Sea,” a new PSA about the work of Doctors Without Borders in crisis situations around the world. The powerful spot finds a young family enjoying a peaceful lakeside picnic. As the voiceover chimes, “Our medical teams choose to put their lives on hold,” the mother looks on as her daughter speeds down the pier and jumps into the water. As she is shown suspended in the water, the scene changes and the person who emerges…

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“Where’s My Mammogram?” Campaign Launches to Help Women Own Their Diagnostic Breast Images and Health History

Mammosphere today launched “Where’s My Mammogram?,” a public service campaign to help women obtain copies of prior diagnostic breast images from their physicians. The campaign is intended to empower women to become active participants in their breast health, and to improve clinical outcomes of regular breast cancer screening for women over 40. Under current federal law, women can request copies of their mammograms from their doctors, who are obligated to provide them in whatever format patients request at a reasonable expense, and within 30 days. Having prior images and health…

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The Dove Self-Esteem Project Releases New Short Film & Self-Esteem Song As Part Of An “Out Of This World” Partnership With The Cartoon Network’s Steven Universe

As part of a two-year deal with the Cartoon Network’s Steven Universe, the Dove Self-Esteem Project has released a new short film, titled “Competing and Comparing Looks,” offering a confidence-boosting message. In the film, Smoky Quartz and Sardonyx chat about their totally different, but equally amazing, bodies – reminding us that we’re all beautiful and unique! The short film is the second film in a series of six co-created with the Cartoon Network to address some of the biggest barriers to self-esteem and body-confidence among kids. Additionally, the Crystal Gems,…

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Brooklyn Defender Services and ACLU Launch Campaign to Empower Immigrant Communities When Dealing with ICE

Brooklyn Defender Services (BDS) and the American Civil Liberties Union (ACLU) launched “We Have Rights,” a national immigrant empowerment campaign to inform immigrant communities of what to do when interacting with Immigration and Customs Enforcement (ICE). The campaign centers around four animated videos available in seven languages: English, Spanish, Arabic, Mandarin, Russian, Haitian Creole and Urdu. Created as a direct response to expressed community needs, the videos are based on true stories and provide practical tips for how to safely defend the legal and human rights of immigrants during four…

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