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Students Encouraged to Donate Yearbook Quotes for Gun Violence Prevention

Stuart Mitchell

States United to Prevent Gun Violence is launching “Common Sense Quotes,” a new initiative that re-imagines the power a simple yearbook quote can have in the effort to raise awareness of gun violence prevention.  A volunteer team from Grey New York created the effort. Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation. Rather than a song or lyric or joke, students are encouraged to donate a “Common Sense Quote,” whether it’s a call to action for…

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National “First Steps For SIDS” Campaign Launches In October – SIDS Awareness Month – To Raise Money For Critical Research Into Sudden Infant Deaths

Stuart Mitchell

The American SIDS Institute and the Aaron Matthew SIDS Research Guild of Seattle Children’s Hospital (“the Guild”) will launch an online video campaign, “First Steps for SIDS,” on October 1. The campaign will raise public awareness and funds to support research into the causes of, and ultimately preventative measures for, Sudden Infant Death Syndrome (SIDS). “People in the U.S. may be surprised to learn that, among developed nations, we have one of the highest infant mortality rates – ranked 32nd among 36 nations. Moreover, the number of unexpected and unexplained…

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MTV to Harness the Power of Friendship with its First-Ever Midterm Election Campaign “+1 the Vote,”

Stuart Mitchell

At this years VMAs, MTV harnessed the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections. Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them…

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Chicago Skyline Lights Up Orange: September is Blood Cancer Awareness Month

Stuart Mitchell

The Chicago skyline will flicker orange in September as buildings honor the “Heroes Among Us,” extraordinary individuals who have shined a bright light on blood cancer awareness. The Leukemia Research Foundation has received approval from the Building Owners Managers Association of Chicago (BOMA/Chicago) to encourage its members to light up the skyline. Nine buildings in Chicago have agreed to participate. “We chose the color orange because it symbolizes hope and optimism, reflecting the great strides that the medical community has made in blood cancer research,” said Kevin Radelet, executive director,…

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The Arthritis Foundation Asks Americans To Support Its “Let’s Get A Grip On Arthritis” Campaign Until A Cure Is Found

Stuart Mitchell

 In honor of Arthritis Awareness Month, the Arthritis Foundation is asking all Americans to rally and support its new cause campaign “Let’s Get a Grip on Arthritis,” so the disease can be eradicated once and for all. More than 54 million Americans have arthritis, and many are unable to do what they love or even perform everyday tasks – such as chopping vegetables or buttoning their shirts – due to the pain, inflammation and/or joint disfigurement caused by their arthritis. “Arthritis is a debilitating disease that impacts nearly every family…

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