Tag: 72andSunny

truth® Teams Up with Imagine Dragons Lead Vocalist Dan Reynolds and Country Star Jon Pardi on New Campaign

Stuart Mitchell

Nearly 38 million Americans still smoke tobacco, and as inequality in America continues to expand by many measures, the smoking epidemic is a growing aspect of that divide. 72 percent of remaining smokers are from lower-income communities and this is no accident. Big Tobacco not only targets these communities to start smoking, but makes it harder for them to stop with products designed to be more addictive. The exploitative practices of the tobacco industry are the reason why smoking rates are nearly twice as high among people living below the…

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adidas Invites the World to Create in New Global Campaign

Stuart Mitchell

At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them. adidas has launched the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com;…

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A Good Month for Equality – But Only a Start

Stuart Mitchell

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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