AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’

According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Recently, AARP and the Ad Council launched “This Is Pretirement,” a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future. “Pretirement” refers to the period in people’s lives—typically during their 40s and 50s—when they are closer to retirement than they are to the start of their…

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New Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes

AARP and the FrameWorks Institute recently released a new study “Reframing Aging Through Images” that concluded communicators of all types have the power to shape people’s attitudes around aging simply based on the images they utilize. The study of adults 18 and older found that images that show older adults working, engaging with other people and being active in everyday situations, such as walking or exercising, can have a positive impact on attitudes about aging. Conversely, images that show older people needing help with technology or demonstrating extraordinary physical feats, such as…

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AARP, Ad Council Partner to Address Unique Challenges Facing Military Veteran Caregivers

There are 48 million unpaid family caregivers in the United States, more than 6.5 million of whom are military veteran caregivers. These caregivers provide $14 billion in uncompensated care each year for their loved ones. To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council are launching the latest round of creative for their Caregiver Assistance campaign. Today they are releasing their first-ever PSAs targeting caregivers of veterans and current members of the military.…

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Women Find Inspiration to Reclaim Financial Independence in New PSAs from AARP and the Ad Council

Although more than 8 in 10 (86%) American women approaching retirement say that achieving financial security is very important to them, just one in three (33%) women believe they are very likely to achieve it, according to AARP. [1] To address this confidence gap, AARP and the Ad Council have teamed up to launch “We Say Save ItTM” PSAs to empower women to prioritize their financial wellbeing in retirement. Launching October 21, “We Say Save It” is designed for middle-income women seeking inspiration to begin – or continue – their…

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AARP And The Ad Council Launch “Tribute To Our Sheroes” Retirement Savings Campaign To Give Black Women Free Personalized Retirement Savings Tips

AARP and the Ad Council have teamed up to launch the “Tribute to Our Sheroes” retirement savings campaign to help Black women boost their retirement savings. Launching October 24th, “A Tribute to Our Sheroes” is designed for Black women seeking to get more out of their existing retirement plans, or to begin one. This work is an extension of AARP and the Ad Council’s “Saving for Retirement” campaign, which launched in 2017, with the goal of ensuring diverse audiences feel confident and prepared as they reach retirement age. This campaign…

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