Tag: AD

IPA welcomes government and newspaper industry ad partnership

Stuart Mitchell

The IPA has welcomed the announcement of the government and the newspaper industry’s three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic. According to Newsworks, the newspaper marketing body for national newspapers, the ‘All in, all together’ campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to. The partnership begins with a cover wrap and homepage takeover across hundreds of newspaper titles. Says Paul Bainsfair,…

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ASA – Report a Coronavirus related ad

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Report a Coronavirus related ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although the majority act in good faith, there are a number of businesses and advertisers seeking to use the coronavirus pandemic to profit off people’s fears. That’s why we’re introducing a new quick and easy reporting form for consumers to help us…

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CAP – #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The ASA/CAP have released a post called: CAP – #Ad(vice) – Making clear that an ad is an ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There is nothing wrong with influencers entering into commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the…

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Facebook Introduces the Ad Archive API

Stuart Mitchell

Facebook has announced it is creating an Ad Archive API, in a post on their website by Rob Leathern, Director of Product Management, this is to allow researchers and journalists a more effective way to analyse political adverts on the platform, the post is below: We’re making advertising more transparent to help prevent abuse on Facebook, especially during elections. Today we’re starting to roll out the Ad Archive API, so researchers and journalists can more easily analyze Facebook ads related to politics or issues of national importance. Beginning with a…

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FAD and Saatchi & Saatchi Spain Launch “EL TRECHO” Campaign

Stuart Mitchell

FAD (Help for Drug Addiction Foundation) has launched a new anti-drinking campaign. FAD is a private non-profit Spanish institution which Honorary Presidency is held by Her Majesty Queen Letizia and has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents,appeals to individual and collective responsibility as the only way to deal with this problem. Saatchi & Saatchi tell us: “In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that…

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