Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

The Ad Council’s She Can STEM campaign has joined forces with Karlie Kloss’s nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of bold, confident young girls who exercise their STEM skills through exciting coding projects, which help inspire self-confidence and creative thinking. “When we create…

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New Meal Prep Tool Helps Users Save Food, Money, Environment

The Save The Food campaign has released a new, free digital tool that offers a different take on meal-prepping—helping users not only eat healthy, but save food, money and the environment in the process. “Meal Prep Mate” is the latest resource from Ad Council and the Natural Resources Defense Council’s national public service campaign aimed at reducing the massive amount of food that is wasted by consumers in the U.S. and all of the money and resources trashed along with it—from water to energy and more. “Nobody puts time, money…

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The Shelter Pet Project Launched New #AdoptPureLove Campaign Starring Olivia Munn, Logan Ryan and Rachel Bloom on Valentine’s Day

Actress Olivia Munn can attest that nothing quite compares to the unconditional love of an adopted shelter pet. Munn, along with actress Rachel Bloom and NFL star Logan Ryan are sharing their stories in the new #AdoptPureLove campaign from the Shelter Pet Project, a collaborative effort between the Ad Council, the Humane Society of the United States and Maddie’s Fund®. The campaign, which encourages shelter pet adoption by highlighting the unique bond between adopted shelter pets and their owners, was created with the help of award-winning marketing communications brand J.…

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Square Enix and Ad Council Form Groundbreaking Partnership Against Bullying

The Ad Council will work with Square Enix, Inc. to include KINGDOM HEARTS III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community. A new PSA featuring iconic characters from the KINGDOM HEARTS franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers. The innovative program marks the first time the Ad Council has created a PSA with a video game publisher on a social good effort.  Featuring footage from the new…

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AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced campaign results from the Ad Council’s “Shelter Pet Project,” a digital advertising campaign co-sponsored by The Humane Society and Maddie’s Project. The primary campaign objective was to drive deep funnel visits to the pet adoption page on the Web site theshelterpetproject.org.  AdTheorent used its Relationship Targeting capability to drive pet adoption consideration. The Challenge:2.4 million healthy and treatable pets are currently in shelters and the goal of…

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