Ad Council launches “Teachers have better work stories” to Fight National Teacher Shortage

Today America faces a shortage of 60,000 teachers – a number that’s expected to grow to 110,000 by 2021. Only 9% of the top one-third of college graduates pursue a career in teaching. In an effort to raise awareness for the national teaching crisis, the Ad Council partnered with TEACH.org and volunteer ad agency DigitasLBi to create “Teachers Have Better Work Stories,” a campaign that demonstrates the benefits of teaching through storytelling. The campaign targets high-achieving high school and college students to positively change the perception of education as a…

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Ad Council Launches New PSAs to Encourage Support for Hurricane Harvey Relief Efforts

In response to the devastation wrought by Hurricane Harvey, the Ad Council is launching public service advertisements (PSAs) today to encourage Americans to make monetary contributions to relief efforts. The PSAs direct audiences to visit HurricaneHarveyAid.org, where they can contribute to the rescue and recovery efforts by donating to organizations providing necessary supplies and services to those affected by Hurricane Harvey. Hurricane Harvey is the strongest storm to hit the United States in over a decade. The Gulf Coast, including Texas and Louisiana, has experienced destructive winds, heavy rainfall, and dangerous storm surges. Some areas have…

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Game for Good: ‘League of Extraordinary Humans’ Launching at PAX West

The Ad Council’s Love Has No Labels campaign is returning to PAX West, one of the largest consumer gaming events in the US, as part of their ongoing Game for Good initiative. Building on last year’s success in the PAX Diversity Lounge, as shown above, this year they are launching a new game called “The League of Extraordinary Humans,” which will celebrate a diverse group of everyday heroes fighting for acceptance and inclusion of all. The game has been developed specifically for attendees of PAX West as a geolocation experience…

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New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and…

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