The Ad Council’s 65th Annual Public Service Award Dinner to Honor IBM Chairman, President & CEO Ginni Rometty, Trevor Noah to Host

The Ad Council has announced that its 65th Annual Public Service Award Dinner will honor IBM Chairman, President and CEO Ginni Rometty. Trevor Noah, comedian, political commentator and host of Emmy and Peabody Award-winning “The Daily Show,” will emcee the event, which will be held at the New York Hilton in New York City on December 5, 2018. Platinum sponsors include Adobe, Facebook and Google. Attended by more than 1,500 prominent leaders from the media, advertising, tech and corporate communities, the Annual Dinner recognizes the industries and individuals who support…

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New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention Message

The Ad Council has released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online, the “Ultimate Party Foul” chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving. The “Ultimate Party Foul” experience is hosted on Facebook Messenger and supported with donated media from Facebook. “Facebook recently announced there is a user base of over 1.3 billion users…

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ONDCP, Truth Initiative and the Ad Council Join Forces on National Effort to Fight Opioid Misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative® and the Ad Council today unveiled The Truth About Opioids, a comprehensive public education campaign focused on preventing and reducing misuse of opioids among youth and young adults. The multi-channel campaign is designed to help young people understand the facts about opioids, the risk of addiction and the crucial role young people can play in solving the crisis within their communities. The new campaign will be supported in donated media by top digital, social and linear platforms that…

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Kyrie Irving and Shaquille O’Neal among Stars Featured in New PSA to Encourage Americans to Get on Track with Retirement Savings

To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate  to create a new public service advertisement (PSA) featuring characters and footage from the highly-anticipated film Uncle Drew from Lionsgate’s Summit Entertainment label. The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan. According to the National Institute on Retirement Security, two in five households headed by…

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Black Women are 40% More Likely to Die from Breast Cancer than White Women; Susan G. Komen® & the Ad Council Launch Empowering ‘Know Your Girls™’ Campaign

Black women in the U.S. are 40 percent more likely to die from breast cancer than white women, and a recent study found that while 92 percent of black women agree breast health is important, only 25 percent of women have recently discussed breast health with their family, friends, or colleagues and only 17 percent have taken steps to understand their risk for breast cancer. To address the unacceptable disparity in breast cancer mortality rates, Susan G. Komen®, the world’s leading breast cancer organization, and the Ad Council, the nation’s…

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