Smokey Bear Celebrates 75th Birthday

Smokey Bear, the face of the longest-running PSA campaign in United States history, turns 75 today, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. This progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it’s clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey’s iconic message…

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The Ad Council launches new strategic consultancy: Ad Council Edge

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues. “We’re taking what we do best and sharing our many decades of experience with partners who are equally invested in making the world a better place,” said Lisa Sherman, President…

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New PSAs Featuring The Angry Birds Movie 2 Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

The Ad Council has joined forces with Sony Pictures Animation/Rovio Entertainment’s The Angry Birds Movie 2 to inspire young girls to use science, technology, engineering and math (STEM) to envision, invent and create a better world. The new PSAs (public service advertisements) are an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSAs feature Silver, a dazzling young bird who is the smartest engineer…

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New Live-Action Dora and the Lost City of Gold PSAs Inspire Families to Spend Time in Nature

The USDA Forest Service and the Ad Council have joined forces with Paramount’s Dora and the Lost City of Gold to encourage families to experience nature, find their own adventures, and create valuable memories together by visiting their local forest or park. The new PSAs (public service advertisements) are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest and Spanish-language Descubre el Bosque campaigns, which emphasize the role of nature in fostering curiosity and encouraging moments of natural discovery for tweens and their families. The new…

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#DanceLikeaDad Encourages Dads to Dance Their Way into the Hearts of Their Most Important Audience—Their Kids

Today, as dads everywhere are preparing to be celebrated for Father’s Day, a new campaign launches to showcase the big wins that come from small moments shared between fathers and their children. Created in partnership between The U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and Campbell Ewald, the campaign shows that nothing is better than dads and their kids sharing a moment and dancing together. When dads take time to #DanceLikeADad with their kids, that…

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