Meanness is on the Rise: New Campaign Pushes Back

In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. Because of You is timed around two crucial moments for the issue–back to school season and Bullying Prevention Month in October–and inspires teens to start the year off right. The creative shows teens sharing honest…

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Latest PSAs For U.S. Forest Service’s “Discover The Forest” Campaign Are A Love Letter To Trails, Reminding Us That Not All Answers Can Be Found Online

To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign. The newest iteration of the campaign illustrates how trails are one of the best guides to nature, unlocking moments of discovery and inspiring curiosity. Through beautiful multimedia creative, Discover the Forest continues to deliver on its overarching goal of encouraging children to develop an early love of nature, thereby creating future stewards of the nation’s public lands.…

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Eight Kids Each Day Are Unintentionally Injured or Killed by a Gun; New “End Family Fire” Campaign Promotes Safer Gun Storage to Save Lives

Every day in America, eight children are unintentionally killed or injured by a gun,* often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide. More…

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The Ad Council’s 65th Annual Public Service Award Dinner to Honor IBM Chairman, President & CEO Ginni Rometty, Trevor Noah to Host

The Ad Council has announced that its 65th Annual Public Service Award Dinner will honor IBM Chairman, President and CEO Ginni Rometty. Trevor Noah, comedian, political commentator and host of Emmy and Peabody Award-winning “The Daily Show,” will emcee the event, which will be held at the New York Hilton in New York City on December 5, 2018. Platinum sponsors include Adobe, Facebook and Google. Attended by more than 1,500 prominent leaders from the media, advertising, tech and corporate communities, the Annual Dinner recognizes the industries and individuals who support…

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New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention Message

The Ad Council has released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online, the “Ultimate Party Foul” chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving. The “Ultimate Party Foul” experience is hosted on Facebook Messenger and supported with donated media from Facebook. “Facebook recently announced there is a user base of over 1.3 billion users…

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