AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced campaign results from the Ad Council’s “Shelter Pet Project,” a digital advertising campaign co-sponsored by The Humane Society and Maddie’s Project. The primary campaign objective was to drive deep funnel visits to the pet adoption page on the Web site theshelterpetproject.org.  AdTheorent used its Relationship Targeting capability to drive pet adoption consideration. The Challenge:2.4 million healthy and treatable pets are currently in shelters and the goal of…

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Nearly 1 in 3 Americans think “Bigfoot” being real is more likely than retiring comfortably; AARP and the Ad Council help them get on track with new PSAs, resources

Nearly 1 in 3 people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the Ad Council. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council today announced new public service advertisements (PSAs) and resources on AceYourRetirement.org. 7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security.**…

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The Ad Council’s 65th Annual Public Service Award Dinner Honors IBM Chairman, President and CEO Ginni Rometty, Celebrates the Power of Communications for Social Change

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, held its 65th Annual Public Service Award Dinner honoring Ginni Rometty, Chairman, President and CEO of IBM. Trevor Noah, host of Emmy and Peabody Award-winning “The Daily Show,” along with correspondents Desi Lydic and Michael Kosta, emceed the event, which featured a live performance from Shine MSD Marjory Stoneman Douglas High School students from Parkland, Florida, and Applause, a performing arts program in New York City. The event was held at the New York Hilton…

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American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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1 in 5 Latinos in the U.S. are Unpaid Family Caregivers; AARP and the Ad Council Offer Support in New PSA Campaign

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. “Juggling work, personal and caregiving responsibilities can be highly stressful, often putting caregivers at risk for depression, anxiety and heart…

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