1 in 5 Latinos in the U.S. are Unpaid Family Caregivers; AARP and the Ad Council Offer Support in New PSA Campaign

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. “Juggling work, personal and caregiving responsibilities can be highly stressful, often putting caregivers at risk for depression, anxiety and heart…

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Ad Council, Facebook and MTV Launch New IGTV Series Featuring Holland Roden (“Teen Wolf”) and Inspirational Female STEM Role Models

To coincide with the National STEM Day on November 8, the Ad Council’s She Can STEM campaign, Facebook and MTV announced a new IGTV series hosted by Holland Roden (“Teen Wolf”). The series will feature five inspirational female role models in science, technology, engineering and math (STEM). #wcwSTEM – a play on the popular social media hashtag #WCW (Woman Crush Wednesday) – will air on MTV’s IGTV channel beginning today and on Wednesdays throughout November and December. In a groundbreaking effort to encourage girls to pursue their interests in STEM, the…

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One in Three Kids Killed in Car Crashes are Completely Unsecured; New PSAs Encourage Parents and Caregivers to Choose the Right Car Seat or Booster Seat for Their Children

The Ad Council and NHTSA have unveiled a new set of public service advertisements (PSAs) to highlight the importance of always securing children in the right car seat, booster seat or seat belt. In 2017, 675 children under the age of 13 were killed while riding in passenger vehicles, according to NHTSA data. Of those killed, more than one in three (35%) were not using a car seat, booster seat or seat belt. When used correctly, these safety restraints can dramatically reduce the risk of fatality or injury. “This new…

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New PSAs showcase heartwarming “firsts” for adopted teens and their families

The U.S. Department of Health and Human Services(HHS), Administration for Children and Families (ACF), AdoptUSKids and the Ad Council today launched a new series of public service advertisements (PSAs). The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. “This campaign has made a lasting impact on so many lives since it first launched in 2004, and we’re not done yet,” said Lisa…

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Ad Council Announces New Members of Board of Directors

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at their fall meeting. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Kasha Cacy, Global CEO, Engine Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience, The Travelers Companies, Inc. Lisa Donohue, CEO, Publicis Spine Ernestine Fu, Chairman, Gfycat and Venture Partner, Alsop Louie Partners Amy Fuller, Chief Marketing & Communications Officer,…

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