Tag: Ad Council

Black Players for Change Star in National PSA Addressing Mental Health Crisis

Stuart Mitchell

The national “Love, Your Mind” campaign, in collaboration with Black Players for Change, recently unveiled a new public service advertisement (PSA) encouraging individuals, particularly men of color, to make their mental health a priority. “Love, Your Mind” is a collaboration from the Huntsman Mental Health Institute and the Ad Council designed to create a more open, accepting and proactive society when it comes to mental health. The PSA (also available in Spanish) stars current D.C. United soccer players and Black Players for Change members Matai Akinmboni and Cristian Dájome along…

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Dollar General Literacy Foundation and Ad Council Launch New PSAs Empowering Adults to Get Their High School Diploma

Stuart Mitchell

Just as Americans focus on New Year’s resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing a new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g.  GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people’s real stories. Their role beyond the end-to-end production was creatively developing the…

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The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues

Stuart Mitchell

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled the formation of its Emerging Media & Technology (EMT) Committee. The committee is comprised of industry leaders at the forefront of media innovation and technology and is poised to help the Ad Council continue to activate within the new frontiers of media and marketing – leveraging technologies like Generative AI, Web3/Blockchain, Immersive 3D Spaces, Spatial Computing and more – to reach audiences in new…

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FEMA’s Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to “Take Control” When It Comes to Emergency Preparedness

Stuart Mitchell

Over the last few years, FEMA has designed campaigns to meet the needs of specific communities, and this year’s Ready campaign focuses on older adults, specifically those with limited financial resources, living with disabilities and those living in rural areas. As part of the FEMA Ready campaign’s goal of empowering all people to take steps to become disaster resilient, FEMA and the Ad Council launched new PSAs today developed specifically for older adults. In the campaign’s 20th year, the new “Take Control” PSAs empower older adults and their caregivers to…

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AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’

Stuart Mitchell

According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Recently, AARP and the Ad Council launched “This Is Pretirement,” a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future. “Pretirement” refers to the period in people’s lives—typically during their 40s and 50s—when they are closer to retirement than they are to the start of their…

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