Pedigree has got together with BBDO New York, and AllPaws to launch a new campaign to encourage adoption of dogs. The campaign utilises AR technology. The AR technology allows Facebook users to choose from multiple breeds of dogs to layer onto their selfie, then displays a real adoptable dog of a similar breed nearby, the technology utilises AllPaws, an online resource that matches pet parents with a dog at a local shelter. It is one of the first mainstream campaigns to utilise this technology and is being used to amplify…
Read MorePedigree Launches Facebook AR campaign for ‘Adopt a Shelter Dog month’
