CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

The ASA/CAP have released a post called: CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints…

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Dead good advice on zombies in ads

The ASA have put out a blog post talking about zombies in ads that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: We take our duty as a responsible regulator seriously:  when we see an opportunity to help society we take it – even if it goes a bit further than ad regulation.  Which is why we want to make sure you’re at your most vigilant this May because, as you may or may not…

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Facebook look to Make Ads and Pages More Transparent

Facebook have stated in a post that they wish to make ads and pages more transparent, the post was written by Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages: We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you. That’s why today we’re announcing important changes to the way…

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ASA Releases research into consumer understanding of reference prices in ads

The ASA have released some research they have done into consumer undertsanding of reference prices in Ads through a post on their website as shown below (text (c) ASA), it’s well worth exploring the ASA site for more on their rules and rulings. Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret that everyone likes getting a…

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