New Hispanic cereal campaign demonstrates importance of authentic content creation

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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CAP – Make sure you ‘Crypto’ the line with your ads

The ASA/CAP have released a post called: Make sure you ‘Crypto’ the line with your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Cryptoassets are increasing in popularity and so we are seeing lots more advertising in this area. If you are advertising these types of products, it is important to be familiar with the Code rules. The ASA has recently issued a statement…

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ASA – ASA publishes findings on racial and ethnic stereotyping in ads

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

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CAP: Getting the job done: getting your ads for employment opportunities right

The ASA/CAP have released a post called: Getting the job done: getting your ads for employment opportunities right. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the pandemic still there, people have realised that, whilst life feels different to what we once knew, it still rumbles on. This means that this year, people are increasingly doing things that they couldn’t do easily in…

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CAP – #InfluencingResponsibly – Make clear upfront when ads are ads

The ASA/CAP have released a post called: #InfluencingResponsibly – Make clear upfront when ads are ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week the ASA published a report on their proactive monitoring of some influencer marketing activity on Instagram and the disappointing level of non-compliance they found.  While we often hear that ‘the rules are unclear’ or there are ‘too many…

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