New NSPCC TV advert highlights how one in five children have experienced abuse and neglect

A nationwide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent it from happening in the first place. The TV advert features real NSPCC staff and volunteers filmed in the service centres and locations where they work with children and families. , Every Day There is a…

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Kraft Shows Parents Don’t Have to Be Perfect to #FamilyGreatly

Kraft has served American families for over 100 years with foods that fit their lifestyle and how they family. Now for the first time ever, Kraft is bringing its family of products together to speak with a unified purpose to support today’s modern families. Kraft studied the pressures parents face today, and found that 8 out of 10 parents feel they are under too much pressure to be “perfect.” But Kraft believes parents don’t have to be perfect to be great … and their kids agree:  4 out of 5…

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Coca-Cola Christmas advert spoofed by Greenpeace

As Coca-Cola launch their new ‘Holidays are coming’ Christmas TV advertisement, some of the brand’s fans have been viewing a version that’s a little more realistic. In an attempt to take advantage of Coke’s huge PR push at this time of year, Greenpeace produced their own Coke Christmas ad, launched on the same day, highlighting an unfortunate side effect of bottled fizzy drinks. The video shows a montage of happy family Christmases, with spookily familiar music and lots of subtle signs that all is not quite as it should be.…

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Hornbach takes a sledgehammer to stereotypical female roles and clichés

The new advert from German Agency Heimat, Berlin, for Hornbach, the leading European home improvement superstore chain, does away with common female stereotypes and clichés in a decisive and passionate manner. At the core of the concept is a woman, who is not only removing a wall in her home with all her might: in the same way, she is smashing to pieces female stereotypes and traditional role models, represented by a series of sculptures that in some cases are larger than life. Neither task is particularly simple, which is…

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