Tag: Advertisers

ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites

Stuart Mitchell

The ASA/CAP have released a post called: ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of our latest proactive monitoring sweep, making world-leading use of Avatar technology to assess the distribution of ads for alcohol, gambling, and…

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LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

Stuart Mitchell

LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand safety protocols with more stringent controls over content that may be deemed as harassment or hate speech. This hate-free promise to advertisers comes as a response to the Stop the Hate for Profit campaign and the civil movements to correct injustices that have been brought to light during the past few months. LoopMe’s new…

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CAP – “Alcohol and Advertisers”

Stuart Mitchell

The ASA/CAP have released a post called: “Alcohol and Advertisers”. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and Me’, with the intention of encouraging people to reflect on, and possibly change, their own drinking habits. With that in mind, it got us thinking about the relationship between ads and the Alcohol Rules, and the…

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