Ogilvy Shines At The AMASA Media Innovation Awards

Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton last month. Ogilvy SA CCO Pete Case says he’s delighted to see these two highly innovative pieces of work get further recognition: “We believe that our role as an agency is not only to create compelling…

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ASA Launch New online training on the motoring advertising rules

The ASA have released a post which talks about New online training on the motoring advertising rules. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Created by the advertising experts who write the rules, this online training module provides in-depth look at the motoring section of the Advertising Codes.   Motoring and Vehicle Advertising also offers tips on how to avoid common issues such as pricing…

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Bricks and mortar: Key watch-outs for equity release product ads

The ASA have released a piece on their website about Bricks and mortar: Key watch-outs for equity release product ads, this is shown below but is well worth a read, as is other things on their site: We’re living longer!  That’s great news, but how can we maintain the standard of living we want into old age?  As income is almost certainly going to drop when we swap our pay packet for a pension, we’ll probably need to pay closer attention than ever to making the most of the income we…

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Channel 4 finds purpose-driven ads resonate most with young viewers

Brands which engage with important issues through purpose-driven advertising are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales. The research was commissioned to coincide with “PL4Y presents…” the first in a new series of exclusive, invitation-only events which bring together key influencers from across the ad industry to debate topical issues. Most respondents (55%) believe that brands should be a force for good in the world, rather than just selling products and services (45%) and young people are particularly receptive…

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London Mayor plans junk food ad ban on public transport

Mayor of London Sadiq Khan has revealed plans to impose a ban on junk food advertising on public transport, in a bid to tackle childhood obesity. Khan is consulting on the plans that would see adverts for unhealthy food and drink that are high in fat, salt or sugar banned across the entire Transport for London network, including London Underground, Overground and the capital’s buses and bus shelters. The Mayor said the measures are designed to tackle the “ticking timebomb” of childhood obesity in the capital. Cancer Research UK’s director…

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