Bricks and mortar: Key watch-outs for equity release product ads

The ASA have released a piece on their website about Bricks and mortar: Key watch-outs for equity release product ads, this is shown below but is well worth a read, as is other things on their site: We’re living longer!  That’s great news, but how can we maintain the standard of living we want into old age?  As income is almost certainly going to drop when we swap our pay packet for a pension, we’ll probably need to pay closer attention than ever to making the most of the income we…

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Channel 4 finds purpose-driven ads resonate most with young viewers

Brands which engage with important issues through purpose-driven advertising are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales. The research was commissioned to coincide with “PL4Y presents…” the first in a new series of exclusive, invitation-only events which bring together key influencers from across the ad industry to debate topical issues. Most respondents (55%) believe that brands should be a force for good in the world, rather than just selling products and services (45%) and young people are particularly receptive…

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London Mayor plans junk food ad ban on public transport

Mayor of London Sadiq Khan has revealed plans to impose a ban on junk food advertising on public transport, in a bid to tackle childhood obesity. Khan is consulting on the plans that would see adverts for unhealthy food and drink that are high in fat, salt or sugar banned across the entire Transport for London network, including London Underground, Overground and the capital’s buses and bus shelters. The Mayor said the measures are designed to tackle the “ticking timebomb” of childhood obesity in the capital. Cancer Research UK’s director…

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SheKnows Media Welcomes an Accomplished Panel of Judges to the Fourth Annual #Femvertising Awards, Honoring Excellence in Pro-Female Advertising

SheKnows Media, a leading women’s media company that reaches 66 million unique visitors per month (comScore, March 2018) and more than 350 million social media fans and followers, launched the call for entries for the fourth-annual #Femvertising Awards on Equal Pay Day. Today, SheKnows announced nine impressive female leaders who will judge the 2018 submissions, and determine which ad campaigns will go on for public vote. They are: Barri Rafferty, President and CEO of Ketchum Claudia Chan, CEO of S.H.E. Summit and S.H.E. GLOBL Media, author of This is How…

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This is not a drill – dental ads wisdom

The ASA have put out a blog post talking about dental ads wisdom that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: National Smile Month is just around the corner, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence before making objective claims.  When making efficacy claims about a dental product or…

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