The Good Report Celebrates The Best Campaigns For Social Responsibility 2017

The Good Report is a unique ranking of the world’s best use of creative communications to promote  sustainability  and  social  responsibility  to  raise  awareness  of major  social  and  environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental  issues, and Gunn Report, the global index of creative excellence in advertising. A total of 1045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for  this  latest  Good  Report.  The…

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​J. Walter Thompson Company is now accepting applications for the Helen Lansdowne Resor (HLR) Scholarship 2018

J. Walter Thompson Company announced today the fourth year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship aims to support young women of diverse backgrounds from around the world who aspire to join the creative ranks. In 1908 Helen Lansdowne was hired by J. Walter Thompson Cincinnati. She soon moved to the New York office, where she rose through the ranks…

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The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign in Partnership with OUTFRONT Media

OUTFRONT announced today that The Body Shop unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is the most ambitious of its kind, calling for a global ban on animal testing of cosmetic products and ingredients by engaging eight million people to sign a petition calling for the United Nations to introduce an international convention to end the practice once and for all. “The Body Shop…

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ASA Reminds Advertisers to Break the habit, not the Code – Stop-smoking aids

The ASA have highlighted some of the issues around non smoking ads on their website, replicated below, please check out the ASA site; National No Smoking Day is celebrated annually on the second Wednesday in March and aims to provide smokers with resources to help them quit for good. In 2018, the theme was ‘#TellUsYourWay’ so we thought we’d take a moment to share some advice on the marketing of stop-smoking products and services. General The ASA and CAP are yet to see evidence that any product is effective at…

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ASA Post reminders about Easter Advertising

The ASA have posted some reminders and advice for those looking at doing Easter advertising. Their advice is replicated below, please look atthe ASA Website for more articles. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top tips to make sure you don’t break the Promotional Marketing rules or mislead consumers into shelling out for something that they otherwise wouldn’t have. Don’t…

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