How to Ensure Your Ad Doesn’t Break The New CAP Rules On Sexualisation

After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of under-18s, and anyone who looks under 18, in advertising. These rules strengthen the many existing rules that protect the welfare of under-18s, addressing the potential for some adults to view under-18s in general as sexual beings and for some under-18s to be pressurised to view themselves in this way. They also provide further protection for individual models featured in advertising. The details of CAP and BCAP’s decision can be…

Read More

Guest Post by Space City Productions: MP: Review requested to reform advertising

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

Read More

H&M issues unequivocal apology for poorly judged product and image

Retailer H&M have come under fire for using an image of black child in a hoodie reading ‘coolest monkey in the jungle’. This has been described as ‘deeply offensive’ and ‘disturbing’ by musicians such as The Weeknd and G-Eazy who had collaborated with the clothing company. The tone deaf image has lead to a number of complaints online. H&M have apologised both on their website and their instagram feed. It is a particularly egregious ad because of the use of monkey by racists as a way to describe black people.  …

Read More

CAP Launch New Guidelines on How Broadband Can Be Advertised

The Committees of Advertising Practice (CAP), has launched new guidelines on how broadband can be advertised. Their website gives more information about the new regulations: Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’…

Read More

Advertising on Ethical Marketing News

Would you like to get your product or service to over 15,000 targeted people a month with an interest in Ethical Marketing or Ethical Products ? Over the past month we have received over 17,500 visitors, each with over 3 impressions each, our monthly impressions are over 60,000. This figure is rising each month. We have a number of options open to anyone who would like to advertise on our page. We do not have a set price for people who might wish to advertise on the site so please…

Read More