CAP – Spring clean your ‘allergy’ advertising

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the…

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CAP – Learning to ensure your advertising is compliant

The ASA/CAP have released a post called: Learning to ensure your advertising is compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Learning to ensure your advertising is compliant 24 January was the UN International Day of Education,  which celebrates education worldwide by promoting the idea that education plays a key role in building sustainable and resilient societies. In this article, to mark International Day of Education, we…

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CAP: Mental health in advertising

The ASA/CAP have released a post called: CAP: Mental health in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. World Mental Health day took place on 10 October, and given the last 18 months we’ve all experienced, now more than ever it’s important that advertisers make sure their ads don’t have a detrimental impact on those affected and society in general.  There are…

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New report from The Unstereotype Alliance demonstrates the positive impact of intersectionality in advertising

The Unstereotype Alliance has released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. The report examines the impact of intersectionality in advertising across four countries (Japan, Turkey, the United Kingdom, and the United States) revealing that advertising that represents people across a variety of social categorizations resonates with all consumers. This marks the second installment of the ‘Beyond Gender’ study; the first report released in 2018 centered on how gender intersects with cultural contexts and forms…

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CAP – Call for evidence – issues around body image and advertising

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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